How does Apollo Creed die?

Online Answer
By the start of the second round, Drago pummels Creed with ease. Rocky again tries to stop the fight by throwing in the towel, but hesitates too long, giving Drago a chance to deliver (just as Rocky drops the towel) a fatal blow to Apollo, who dies in Rocky's arms in the middle of the ring..
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This was the plan well into filming, but both Stallone and the studio had a change of heart, with Stallone feeling Rocky's death was against the core themes of the series. Thus, Rocky survived, but audiences, critics, and Stallone himself would consider the movie a disappointing note to end on..
By the start of the second round, Drago pummels Creed with ease. Rocky again tries to stop the fight by throwing in the towel, but hesitates too long, giving Drago a chance to deliver (just as Rocky drops the towel) a fatal blow to Apollo, who dies in Rocky's arms in the middle of the ring..