How does Arby's make money?

Online Answer
Today Arby's typically launches new products at a discount, and those items often make up 10 to 15% of the company's sales, says Brown. Then Arby's turns off the promotional pricing, sits and waits. If the item can hold steady at 3 - 6% of sales, it earns a permanent place on the menu.
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Arby's Menu Over time, the menu expanded to include beef 'n cheddar, chicken sandwiches, curly fries, jamocha shakes, and two sauces that became Arby's famous signature sauces: horsey sauce and Arby's sauce.