What brand of pasta do Italians buy?

Online Answer
De CeccoDe Cecco Should Be Your Everyday Pasta Brand It turns out De Cecco is a well-loved and well-trusted brand in the country and what most Italians reach for when they're at the grocery store and need a box of dry spaghetti for a quick weeknight dinner.
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DeCecco (which is still imported from Italy) is far superior than Barilla, although it is more expensive..