Why does Auntie Mame Sing We Need a Little Christmas?

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In the musical, the song is performed after Mame has lost her fortune in the Wall Street Crash of 1929, and decides she, her young nephew Patrick, and her two household servants "need a little Christmas now" to cheer them up. ....
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In the musical, the song is performed after Mame has lost her fortune in the Wall Street Crash of 1929, and decides she, her young nephew Patrick, and her two household servants "need a little Christmas now" to cheer them up. ....