Why is Starbucks a mermaid?

Online Answer
The siren was born from a 16th-century Norse Woodcut of, you guessed it: a two-tailed mermaid. ... More metaphorically, the designer loved the siren as a personification of an enticing character meant to lure customers into Starbucks because of their love of coffee.
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The siren was born from a 16th-century Norse Woodcut of, you guessed it: a two-tailed mermaid. ... More metaphorically, the designer loved the siren as a personification of an enticing character meant to lure customers into Starbucks because of their love of coffee.