Why did KFC change their original recipe?

Online Answer
To revive consumer interest in its fried chicken, KFC is going back to cooking it the way the original Colonel Sanders did, with a guarantee to customers that if they don't like the taste, they can get a fresh batch. ... ' Our customers were saying 'Your food doesn't taste the same as it used to.
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To revive consumer interest in its fried chicken, KFC is going back to cooking it the way the original Colonel Sanders did, with a guarantee to customers that if they don't like the taste, they can get a fresh batch. ... ' Our customers were saying 'Your food doesn't taste the same as it used to.
In 1983, William Poundstone conducted laboratory research into the coating mix, as described in his book Big Secrets, and claimed that a sample he examined contained only flour, salt, monosodium glutamate and black pepper. KFC maintains that it still adheres to Sanders' original 1940 recipe..